FCP and LCP impacted by images – Source: PageSpeed Insights First Contentful Paint (FCP): it’s related to the first text and image elements being rendered to the screen. There are two PageSpeed metrics impacted by images: the Largest Contentful Paint (LCP), which is a Google Core Web Vitals, and the First Contentful Paint (FCP). Once the audit is finished, PageSpeed gives a diagnosis and recommendations to optimize images and make that page faster. PageSpeed Insights is a tool powered by Lighthouse that analyzes the content on a web page, including images. What’s the Impact of Images on Google PageSpeed Insights? Let’s go over the effects of unoptimized images on Google PageSpeed Insights reports. We have seen how images play an important role in the performance of a web page. According to Google, if the page load time is more than 5 seconds, then the probability of bounce increases by 90%!īounce rate and page speed – Source: Think with Google You need a fast-loading site with light images to make your visitor happy, otherwise potential clients will leave before even browsing. Conversions – optimizing your images for page speed is crucial for the revenue of your business.Optimizing your images and making them smaller will reduce the size of the HTTP requests resulting in a faster loading site. The more heavy resources you have, the more requests your browser will need to make. An HTTP request is made to the server for every single file: HTTP Requests explained – Source: WP Rocket When a visitor lands on your site, your browser has to request and download some files to render the content. Images are a great source of page weight, and they also make up the largest number of HTTP requests per page: Requests by content type – Source: almanac HTTP archive Page weight by content type – Source: almanac HTTP archive As shown in the figure below, images are the dominant resource in a web page: Overall page speed – large images can make your website slow and upset your visitors who expect to access the information as soon as possible.In fact, you need to prepare images for the web.ĭid you know that a large volume of unoptimized images is usually the culprit behind a slow website? Here’s how images impact performance: Why Images Are Crucial for Improving Page SpeedĪccording to Google, optimizing images for page speed is important for rankings and user experience. Page speed is one of the most important KPIs in the algorithm, and you’ll see how image optimization techniques are an excellent way to give a speed boost to your WordPress site. Google is a significant source of revenue for most businesses, so it’s crucial to rank well. Images-related issues – Source: Google PageSpeed Insights Wondering how to optimize images for page speed and Google? In this article, you’ll learn the best image optimization techniques that improve performance and address the Page Speed Insights (PSI) image warnings.
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